Lemberg Signs Brand UW-Milwaukee Panther Arena

The Milwaukee arena at 400 W. Kilbourn Avenue, formerly known as the US Cellular Arena, has a new identity, courtesy of Lemberg.

With less than two months to complete the project, Lemberg adorned the east and south elevations of the arena with 46 illuminated channel letters and 2 logos as big as 17 feet high and 42 feet wide.

The UW-Milwaukee name is now displayed in face-lit letter application.  The signs on the south and east elevations are illuminated by over 1,900 LEDs and a custom perforated film displays the letters in a silver color during the day, and white at night. At 159 and 78-foot spans, respectively, the Panthers have undoubtedly made the most of their 10 year long naming rights to the arena.

Lemberg appreciates the opportunity to partner with UW-Milwaukee, Thiel Design and the Wisconsin Center District in achieving an optimum representation of the Panther’s prominence in the community. 

  • New UW-Milwaukee Sign - Lemberg
  • New UW-Milwaukee Sign - Lemberg
  • New UW-Milwaukee Sign - Lemberg
  • New UW-Milwaukee Sign - Lemberg
  • New UW-Milwaukee Sign - Lemberg
  • New UW-Milwaukee Sign - Lemberg
  • New UW-Milwaukee Sign - Lemberg
  • New UW-Milwaukee Sign - Lemberg
  • New UW-Milwaukee Sign - Lemberg
  • New UW-Milwaukee Sign - Lemberg
  • New UW-Milwaukee Sign - Lemberg