The Right Type of Sign for Your Business

Your signage should work as hard for your brand as you do. So what type of sign is right for your business? Customized signs should fit your brand and make the most of your location to get you the greatest visibility. Our award-winning designers and project managers will consider the factors that may affect your sign design like the ultimate location of the sign, access to electricity, ease of future maintenance, or community restrictions. They'll also explain the construction options for your new sign.

Sign Types

Signs can be categorized into two types: primary or secondary.

Primary Signs

The term “primary” refers to the main identifying signage. Generally, these are electric and lit for good visibility.  They are usually located at a point on a given property that will be seen by both motorized and pedestrian traffic. Primary signs can take many forms and are categorized based on their appearance and mounting.

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PYLON
Mounted on covered single or double round poles, square tubing or I-beams, pylons are made to withstand weight and weather. They are generally tall and can be seen from a distance.
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MONUMENT
Generally located at ground or eye-level, monument signs are usually found in high traffic areas surrounded by landscaping.
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WALL CABINET
Generally mounted to the side of a building or fitted to a soffit, wall cabinets can be illuminated or non-illuminated.
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ELECTRONIC MESSAGE CENTERS 
Energy efficient LED displays offering dynamic text and graphic display options. Can stand alone or be integrated into other sign types. These eye-catching units come in designs for indoor and outdoor use. Learn more.
 Multi-tenant Sign
MULTI-TENANT PANELS
Generally used for commercial locations such as strip malls, these panels hold various signage for a single location.
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CHANNEL LETTERS
Similar to a wall cabinet, channel lettering is usually installed on the face of a building and may be lit using LED lighting and creative effects. 
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PLATE OR FLAT CUT LETTERS
Non-illuminated lettering that is usually adhered to a wall or building at eye-level in well-lit areas such as points of entry or lobbies. These commonly showcase branding.
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BLADE SIGNS
Commonly used in locations where space is a premium. Usually lit, blade signs project from the side of a building, providing brand visibility from a side vs. straight-on approach. 

Secondary Signs

A “secondary” sign is one that provides additional, more refined or detailed information for internal or external audiences.

  • Directional or Navigational
  • Regulatory
  • Designation or Notification
  • Specialty (ATM)
  • ADA Signage
  • Door or Window Vinyl 

Identifying the type of sign you need is just the beginning. Learn about your options in messaging, style, and materials used in the construction of your sign.