Know Thy Audience; Make Them Move

Posted by John Wachniak on Mar 26, 2019

In advertising, knowing your audience is paramount to getting results. It’s part of creating the overall customer brand experience – the experience that leaves your customer with an impression that will either drive them to repeat or abandon their relationship with your product or service.

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3 Elements Of A Great Scoreboard For Team Productivity

Posted by John Rutkiewicz - Guest Blogger on Feb 25, 2019

Brian Tracy, famed self-development author and speaker, once wrote: “Time management is really life management, personal management.”

Productivity ultimately relies on you and me; what you do, what I do. Time management is an element of self-leadership.

In organizational life, however, it’s also about the team. When you have projects and initiatives that you’re responsible for, most of the time, you’re responsible for some parts, and others are responsible for other parts. Right?

And so, it’s not just what you and I each do as individuals – it’s what the team does as well. How it interacts, how it works together, how it tracks its progress.

That’s where a scoreboard comes in.

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Your Boss Just Gave You an Objective. Now What?

Posted by John Rutkiewicz - Guest Blogger on Jan 25, 2019

The other day, a leader I coach – we’ll call him Jim – said to me:

“My boss gives broad direction about what I’m supposed to accomplish, but she doesn’t give details about what she wants to see. At the end of December, she said, ‘Next year, I want you to increase distributor sales.’ What am I supposed to do with that?”

I asked Jim some questions to learn more about his story. Then we discussed these five suggestions….

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Focus Your Team for Powerful Productivity -- "Think 20%"

Posted by John Rutkiewicz - Guest Blogger on Jan 21, 2019

As I’ve traveled across the country through the years, working with leaders in organizations of all shapes and sizes, I’ve recognized what I think is the greatest risk to our organizations.

It’s not a lack of strategy, or a lack of passion, or a lack of commitment.

The greatest risk to our organizations is…a lack of FOCUS.

We lack focus on the most important initiatives and activities that drive our organizations forward to growth and prosperity.

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Enhance Your Customer Experience with Security

Posted by Michael Zuidema - Guest Blogger on Aug 3, 2018

While locations around the world continue to invest in emergency communication solutions like blue light emergency towers and hands-free speakerphones to provide additional safety measures intended to bolster security, they also are discovering that the versatility of these devices provide an added bonus: improved customer experience.

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Anniversary Memory: A brand of a different color

Posted by E.V. Thompson on Jun 20, 2018

In 2013, Lemberg leadership took a hard look at the way the company was represented to the public and decided it needed a face lift. After all, Lemberg was growing. The company had acquired a few businesses and expanded services. The team embarked on a rebranding process that would take more than a year to complete.

Enter design and marketing firms, writers, and social gurus who advised on every aspect of the external representation of the company. In the end, Lemberg's branding/marketing committee changed not only the logo, but also the look of printed materials, website and even the way they "spoke" to the customers through these media. 

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Anniversary Memory: 2003 and 2018, the Common Thread of Hope

Posted by E.V. Thompson on May 17, 2018

In 2003, the country saw the developments and events that would define not only the year but the decade. We saw the development of the Department of Homeland Security and shared a collective exhale with the capture of Saddam Hussein. The completion of the Human Genome Project forever changed medicine and the implementation of the Do Not Call list gave us the sense that we still had a little control over our privacy. Closer to home, thousands of Harley motorcycle owners where rumbling into Milwaukee for the 100th anniversary of Harley-Davidson Motor Company. 

Though it might not have made national headlines, Lemberg celebrated an important milestone as well -- one that takes on new meaning this year as we celebrate once again. 

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Anniversary Memory: Lemberg by Design.

Posted by E.V. Thompson on May 10, 2018

William T. Lemberg must have known something about marketing and branding when he started his company. We found a few old business cards and thought it might be interesting to see how far Lemberg's brand has come! 

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Anniversary Memory: U.S. Postage 3 Cents

Posted by E.V. Thompson on Mar 28, 2018

In 1950, the United States was different. Harry Truman was president. Cyrano de Bergerac was playing in theaters, Bing Crosby was crooning on the radio, Groucho Marx was host of "You Bet Your LIfe," and Jack Benny, Frank Sinatra and George Burns were entertaining America with their television talk shows. But there was something else happening quietly in Milwaukee...

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First Light On Some Favorite New Concepts In Lighting

Posted by Evan Hunt - Guest Blogger on Mar 21, 2018

The advancement of lighting technologies over the last few years can be compared to the internet craze that swept the country in the 1990's. It's all happening with incredible speed and breadth. 

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