Enhance Your Customer Experience with Security

Posted by Michael Zuidema - Guest Blogger on Aug 3, 2018

While locations around the world continue to invest in emergency communication solutions like blue light emergency towers and hands-free speakerphones to provide additional safety measures intended to bolster security, they also are discovering that the versatility of these devices provide an added bonus: improved customer experience.

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Anniversary Memory: A brand of a different color

Posted by E.V. Thompson on Jun 20, 2018

In 2013, Lemberg leadership took a hard look at the way the company was represented to the public and decided it needed a face lift. After all, Lemberg was growing. The company had acquired a few businesses and expanded services. The team embarked on a rebranding process that would take more than a year to complete.

Enter design and marketing firms, writers, and social gurus who advised on every aspect of the external representation of the company. In the end, Lemberg's branding/marketing committee changed not only the logo, but also the look of printed materials, website and even the way they "spoke" to the customers through these media. 

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Anniversary Memory: 2003 and 2018, the Common Thread of Hope

Posted by E.V. Thompson on May 17, 2018

In 2003, the country saw the developments and events that would define not only the year but the decade. We saw the development of the Department of Homeland Security and shared a collective exhale with the capture of Saddam Hussein. The completion of the Human Genome Project forever changed medicine and the implementation of the Do Not Call list gave us the sense that we still had a little control over our privacy. Closer to home, thousands of Harley motorcycle owners where rumbling into Milwaukee for the 100th anniversary of Harley-Davidson Motor Company. 

Though it might not have made national headlines, Lemberg celebrated an important milestone as well -- one that takes on new meaning this year as we celebrate once again. 

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Anniversary Memory: Lemberg by Design.

Posted by E.V. Thompson on May 10, 2018

William T. Lemberg must have known something about marketing and branding when he started his company. We found a few old business cards and thought it might be interesting to see how far Lemberg's brand has come! 

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Anniversary Memory: U.S. Postage 3 Cents

Posted by E.V. Thompson on Mar 28, 2018

In 1950, the United States was different. Harry Truman was president. Cyrano de Bergerac was playing in theaters, Bing Crosby was crooning on the radio, Groucho Marx was host of "You Bet Your LIfe," and Jack Benny, Frank Sinatra and George Burns were entertaining America with their television talk shows. But there was something else happening quietly in Milwaukee...

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First Light On Some Favorite New Concepts In Lighting

Posted by Evan Hunt - Guest Blogger on Mar 21, 2018

The advancement of lighting technologies over the last few years can be compared to the internet craze that swept the country in the 1990's. It's all happening with incredible speed and breadth. 

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What You Need to Know Before Creating a New Business Sign

Posted by John Wachniak on Mar 9, 2018

When coaching our customers through the sign design and installation process, we find ourselves educating our customers about best practices in sign design and placement. What works on paper, may not be the best for a sign, after all. Here are a few simple yet important tips on what to look for in your next sign or Electronic Message Center (EMC).

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Anniversary Memory: Vintage Company Marketing Postcard that Doubled As a Recipe Card

Posted by E.V. Thompson on Feb 16, 2018

As we commemorate our 90th anniversary, images and stories from the past are unearthed. This marketing postcard was given to our president by Thomas Perra, Lemberg's former CFO. Notice that the address listed is from Lemberg's location on State Street in Milwaukee. What's interesting is that this postcard doubled as a place to share a favorite recipe for a previous administrator. On the back in penmanship of days gone by is a recipe for "Vinegar Torte." 

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When is a Sign not just a Sign?

Posted by Ramona Marenda on Mar 10, 2017

Many people are of the mindset that signs are “just signs.” After all, what does a sign have to accomplish other than say who you are as a company?  Let’s consider that for a minute: a sign tells WHO YOU ARE.  Just as your daily wardrobe is a reflection of who you are personally, your business sign is a reflection of your brand. And that, as any marketer will tell you, is when a sign becomes more than “just a sign.”

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Customer Pain Points and Creating Rapport

Posted by Tim Hagen on Dec 13, 2016

Leaving a great impression on a customer is the goal of every service provider. So what do you do when your customer attaches blame to your crew for something that is not in your control?

 

 

You get proactive, that’s what you do! Be diligent about your work and your crew, go the extra mile, pay attention to safety, and always be observant to the customer’s needs.

 

 

 

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