In advertising, knowing your audience is paramount to getting results. It’s part of creating the overall customer brand experience – the experience that leaves your customer with an impression that will either drive them to repeat or abandon their relationship with your product or service.

It’s difficult to put into words how great of an experience the ISA Elite program, and the ISA (International Sign Association) Sign Expo in general was because I don’t think there’s a word that would suffice. Boarding the plane in Milwaukee, I was a bit nervous because I had no idea what to expect. I had never been to an expo before, let alone part of an elite group. After meeting everyone and seeing the show floor, all of those nerves went away.

The advancement of lighting technologies over the last few years can be compared to the internet craze that swept the country in the 1990's. It's all happening with incredible speed and breadth. 

When coaching our customers through the sign design and installation process, we find ourselves educating our customers about best practices in sign design and placement. What works on paper, may not be the best for a sign, after all. Here are a few simple yet important tips on what to look for in your next sign or Electronic Message Center (EMC).

On the job with our sign installers

Most of the time you don't see them. You see their machines, their partners, their barricades, but you don't often see THEM. They are the ones harnessed high above the ground, to buckets and ropes and platforms.

They are the high rise sign installers. 

Many people are of the mindset that signs are “just signs.” After all, what does a sign have to accomplish other than say who you are as a company?  Let’s consider that for a minute: a sign tells WHO YOU ARE.  Just as your daily wardrobe is a reflection of who you are personally, your business sign is a reflection of your brand. And that, as any marketer will tell you, is when a sign becomes more than “just a sign.”

Now that the weather is cold, outdoor electrical work is tricky. Holiday lighting is done for this year, but it’s a perfect time to consider next year’s display.

Whether you own a business, manage a property or just want great exterior lighting for your home, having the right electrical outlets can make or break your outdoor lighting and décor. Here are four things to consider as you move through your 2016 holiday set-up and take-down.

We’ve seen an increase in the number of businesses retrofitting neon signs with LED lights. Others are integrating LED electronic message centers into their traditional signage. Here’s what might be behind the decision to upgrade.

Business signs are essential, yet companies often fail to harness their power. A discreet sign will not only fail to garner the public's attention, but it will portray your business as behind the times.

Have you noticed key elements of your competitor’s business signs that have helped them stand out and get noticed?

By following these sign trends for businesses, you will be able to grab the public's attention and ensure a prospective or current customer never forgets your business.