Collaboration Results in an Extended Time Line and Quantity Discounts for Client

Background and Goals

The Wauwatosa School District is a K-12 public school district that serves students and families in the city of Wauwatosa, Wisconsin. The city, located in the metropolitan area of Milwaukee, is known for its vibrant and diverse community, thriving shopping and business districts, and convenient location in southeastern Wisconsin. The school district consists of 15 schools that offer a quality education that prepares students, promotes diversity, and builds community relationships.

District officials recognized aging school signage throughout the district and committed to replacing the signs with integrated Electronic Message Centers (EMCs), a solution that would assist with communication efforts as well as brand the district. However, the cost of the signs needed to be worked into the district’s limited budget. As the schools began fund raising for the new signage, the district facilities director went to work looking for a sign company that would collaborate on a solution to give the district the most number of signs in the shortest time frame.


Lemberg’s sign and lighting division worked with the Wauwatosa School District’s facilities director to design a sign with an integrated EMC and submitted that to the district for approval. More importantly, the team worked with EMC and materials vendors on quantity discounts for an overall sign package serving all 15 schools that would be implemented over the course of several years at a rate of 2 schools per year.


Design continuity was important for district branding. Despite the challenge of different location requirements, Lemberg’s sign design team kept all sign elements similar, offering the best from partners on multi-site discounts.

Lemberg’s team services the newly implemented signage through on-site coaching and software set-up. The EMCs were chosen for their ease-of-use and cost efficiencies.  The ability to have Lemberg as a local service provider was attractive to the district decision-makers, especially since the Lemberg team members can easily attend district and school planning meetings where necessary to the implementation of a new sign.


The newly branded, integrated EMC signage has afforded the schools in Wauwatosa a tool for communicating with families and neighbors, messaging that is easy to implement and change and that supports website and backpack communication efforts. Schools in the district with the EMC signs have given positive feedback, citing easy-to-learn software and accessible local support.

  • External sign and electronic message center for McKinley Elementary.

    McKinley is one Wauwatosa School that received
    a new sign and electronic message center.

  • Wauwatosa Montessori identifying signage.

    Wauwatosa School District outfitted their Montessori School with colorful identifying signage at various entrances.

  • Whitman Middle School sign and electronic message center.

    Wauwatosa's Whitman Middle School has a new sign and electronic message center to inform their community.