Digital signs make it easy to keep your message fresh and relevant to your audience. Traditional signage is static, requiring all new signage to create a new message. Today, digital message boards connect to the host (designer – content creator- marketing professional) in various ways. Options vary from fiber optic cable, long-range antennas, and the most commonly used form, Broadband 4 and 5G communications. Content creation and the ability to make changes any time of day are not only common but essential for best use practices. Whether current and relevant or clever and considerate, your messaging should show you know your audience and how to get their attention.
After your initial purchase, your digital sign has very few additional costs, while the content and messages you create are limitless, as is the payback received by the continual and ever-changing advertising and updated information.
There are several options in resolutions with today’s digital signage. Depending on the budget and the viewing distance, choosing the resolution to meet your needs should be part of the discussion with your sign professional. Digital displays today are often standalone message boards, like the billboards now common along the roadways. Still, this digital sign is often paired with brand signage in a monument or multi-tenant sign. You will see displays outdoors along with brand signage or indoors as wayfinding or information boards for employees and visitors.
Your content and message changes can be seen instantaneously or be programmed to change automatically at a set time of day or day of the week. You get 24/7 advertising and the ability to change the messaging based on the type of audience that will see your sign at any given time of day.
The options associated with digital signs provide more opportunities for catching the attention of viewers. Their brightness, colors, and motion naturally draw more attention than traditional signage. Share snippets of fan photos, hash-tagged content, or other user-generated info that resonate. Digital signs create easy and immediate ways to connect with your audience and are proven to have a reader recall rate of 83%.
The old standby of "the manual change letter boards" are cheap and quickly deliver simple messages to the public, but are not very attractive. Having colorful or engaging images of the digital display, showing font variations, and moving content grabs the public's attention and draws them in far more than a static sign.
Looking for more in-depth information about the benefits of digital signage and the types of signage that would be best for your business? Download our Ultimate Guide to Choosing and Maintaining a Business Sign.
There is no single industry that is best served by digital displays. The advantages of these versatile digital signs span a variety of locations from urban to rural and industries from schools to entertainment. They have become valuable communication and marketing tools. Here are a few examples in several categories that will help you determine whether your business could benefit from an LED digital display or message board.
Digital messaging has become very popular among schools and churches. The startup costs are offset immediately by the convenience and immediacy of the medium.
Retailers were some of the first to realize the value of digital signage. From daily specials and hours of operation to time and temperature reports, this industry quickly learned how to harness basic digital text and later integrated imagery and animation to capture customers' attention and lure them away from less tech-savvy competitors.
The healthcare industry has experienced some considerable challenges in recent history. Hospital campuses, clinics, and private offices have been able to communicate with the public quickly, safely, and effectively via cost-effective, convenient digital messaging.
Sports and event venues, bars, restaurants, hotels, and conference centers have similar digital messaging uses. These venues can advertise their event schedules, menu options, and health restrictions.
Cities and government entities are creating culture centers and convenience through digital messaging. There’s never been a more convenient way to convey community support, involvement, and important updates.
At this time in history, when attention spans are minimal and competition is tight, the immediacy of effective messaging is paramount. Digital displays with instant messaging help us sell more, warn faster, inform better, and celebrate together, our company or community by using this new and effective digital medium.
Download our Ultimate Guide To Business Signage or contact Lemberg today to learn more about digital displays. Our talented team of award-winning sign designers, project managers and sign installers are at your service!
Skip Deback fills a dual role as graphic designer and outside sales at Lemberg. He is known for his detailed attention to customer needs and for applying his experience and design knowledge to develop appropriate signage options for them. He specializes in digital display integration and acts as liaison between the customer and designers to determine the details of the sign development.