Digital signage is quickly becoming a top marketing tool for many businesses. Often referred to as Electronic Message Centers (EMCs) or Digital Displays, these signs offer several advantages over static signage and pack a visual punch that will leave a lasting impression on your customers.
The Top 6 Advantages of Using Digital Signage Advertising
1. Convenient Customization
Digital signs make it easy to keep your message fresh and relevant to your audience. Traditional signage is static, requiring all new signage to create a new message. Today, digital message boards connect to the host (designer – content creator- marketing professional) in various ways. Options vary from fiber optic cable, long-range antennas, and the most commonly used form, Broadband 4 and 5G communications. Content creation and the ability to make changes any time of day are not only common but essential for best use practices. Whether current and relevant or clever and considerate, your messaging should show you know your audience and how to get their attention.
2. Affordability
After your initial purchase, your digital sign has very few additional costs, while the content and messages you create are limitless, as is the payback received by the continual and ever-changing advertising and updated information.
3. Versatility
There are several options in resolutions with today’s digital signage. Depending on the budget and the viewing distance, choosing the resolution to meet your needs should be part of the discussion with your sign professional. Digital displays today are often standalone message boards, like the billboards now common along the roadways. Still, this digital sign is often paired with brand signage in a monument or multi-tenant sign. You will see displays outdoors along with brand signage or indoors as wayfinding or information boards for employees and visitors.
4. Programmability
Your content and message changes can be seen instantaneously or be programmed to change automatically at a set time of day or day of the week. You get 24/7 advertising and the ability to change the messaging based on the type of audience that will see your sign at any given time of day.
5. Increased Engagement
The options associated with digital signs provide more opportunities for catching the attention of viewers. Their brightness, colors, and motion naturally draw more attention than traditional signage. Share snippets of fan photos, hash-tagged content, or other user-generated info that resonate. Digital signs create easy and immediate ways to connect with your audience and are proven to have a reader recall rate of 83%.
6. Improved Aesthetics
The old standby of "the manual change letter boards" are cheap and quickly deliver simple messages to the public, but are not very attractive. Having colorful or engaging images of the digital display, showing font variations, and moving content grabs the public's attention and draws them in far more than a static sign.
Looking for more in-depth information about the benefits of digital signage and the types of signage that would be best for your business? Download our Ultimate Guide to Choosing and Maintaining a Business Sign.
Digital Display Advertising Examples by Industry
There is no single industry that is best served by digital displays. The advantages of these versatile digital signs span a variety of locations from urban to rural and industries from schools to entertainment. They have become valuable communication and marketing tools. Here are a few examples in several categories that will help you determine whether your business could benefit from an LED digital display or message board.
Schools & Churches
Digital messaging has become very popular among schools and churches. The startup costs are offset immediately by the convenience and immediacy of the medium.
- Breaking news or emergency messaging
- Advertising school events such as a concert
- Holiday messages
- Promoting and rewarding positive events or behavior
- Wishing your team well for the next game
- Informing parents of an upcoming parent-teacher conference or special services
- Warning your students or parishioners of pending bad weather
- Reminding people of rules for the drop off area
- Directing guests around the grounds
- Inspirational messages
Retail
Retailers were some of the first to realize the value of digital signage. From daily specials and hours of operation to time and temperature reports, this industry quickly learned how to harness basic digital text and later integrated imagery and animation to capture customers' attention and lure them away from less tech-savvy competitors.
- Announce special prices and discounts
- Increase sales on specific items
- Promoting community events
- Rewards and reminders
- Holiday specials and gift reminders
- Help wanted
- Humorous or timely messages
- Time and temperature
Healthcare
The healthcare industry has experienced some considerable challenges in recent history. Hospital campuses, clinics, and private offices have been able to communicate with the public quickly, safely, and effectively via cost-effective, convenient digital messaging.
- Directing the traveling public to testing centers
- Advertising hours of operation and special hours
- Promote health messages
- Employee information
- Upcoming events
- Brand-building
- Lists of services
- Health emergency instruction
Entertainment & Hospitality
Sports and event venues, bars, restaurants, hotels, and conference centers have similar digital messaging uses. These venues can advertise their event schedules, menu options, and health restrictions.
- Live broadcasts
- Happy hours, promotions, and specials
- Celebratory messaging
- List coming events and artists
- Product specials
- Help wanted
- Humorous or timely messages
- Ticket information
- Event day changes
- Sell outs
- Crowd movement and entry instructions
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Municipalities
Cities and government entities are creating culture centers and convenience through digital messaging. There’s never been a more convenient way to convey community support, involvement, and important updates.
- Announcing special community event information
- Breaking news and real time updates
- Emergency updates
- Road closures
- Special hours
- Reminders of city services
- Amber alerts and weather alerts
- Congratulations to local athletic and academic achievements
At this time in history, when attention spans are minimal and competition is tight, the immediacy of effective messaging is paramount. Digital displays with instant messaging help us sell more, warn faster, inform better, and celebrate together, our company or community by using this new and effective digital medium.
Download our Ultimate Guide To Business Signage or contact Lemberg today to learn more about digital displays. Our talented team of award-winning sign designers, project managers and sign installers are at your service!
Skip Deback fills a dual role as graphic designer and outside sales at Lemberg. He is known for his detailed attention to customer needs and for applying his experience and design knowledge to develop appropriate signage options for them. He specializes in digital display integration and acts as liaison between the customer and designers to determine the details of the sign development.