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What Are the Different Types of Commercial Signage Available?

Custom commercial signage should work as hard for your brand as you do. So, what is the right type of sign for your business? 

Customized signs should be creative, fit your brand, make the most of your location and get you the greatest visibility. Our expert team will consider factors like location, access to electricity, and community restrictions that may affect your business sign design or future maintenance. They'll also explain the construction and maintenance options for your new commercial sign.

View Our Commercial Sign Types

Determining the Best Custom Commercial Sign for Your Business — Primary vs. Secondary Signage 

At Lemberg, we categorized commercial signs into two types: primary and secondary. Both types of commercial signage can take many forms and are categorized based on their appearance and mounting.

Primary exterior signage refers to the main identifying business sign. These signs are located where they’ll be visible by both motorized and pedestrian traffic and are often electric and lit for good visibility. 

Secondary exterior or interior signage is any business signage that provides additional, more refined, or detailed information. How many secondary business signs you should have and where you place them depends on several factors related to your business and the needs of your ideal customers.

What is Architectural Signage? 

Architectural signage can be both primary and secondary signage and refers to any type of permanent commercial signage that’s integrated into the design of a building rather than being attached to it.

Architectural signs are designed to be visually appealing and cohesive with the overall design aesthetic of the building and play a significant role in a building’s unchanging design and navigability. These types of customized signs can be made from aluminum, stainless steel, glass, stone, and other natural materials in which the building is constructed. 

Lemberg has been creating and installing high-performing, long-lasting architectural signage for Milwaukee-area businesses since 1992. Whether your commercial building is in need of primary or secondary custom signage, our signs services team is here to provide the expert guidance needed to choose the best architectural sign for your business and brand. 

Primary Commercial Sign Types

Free Standing Business Signs

Free standing business signs create excellent visibility and are a great way to attract attention to your business, promote your brand, and communicate important information to customers.

Building Mounted Business Signs

Building mounted business signs showcase your brand in a professional and eye-catching way. These signs can be customized to fit your specific needs and can be mounted on a variety of surfaces, making them a versatile option for any business.

Secondary Commercial Sign Types

Secondary commercial signs provide additional information and can help guide customers to your location, promote your brand, and create a pleasant customer experience.

Choosing and Maintaining a Business Sign

Take the guesswork out of developing your business signage plan. Download the FREE copy of the "Ultimate Guide to Business Signage."
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Get Started Today!

Identifying the type of custom commercial sign you need is just the beginning. Learn about your options in messaging, style, and materials used in the construction of your sign or contact us today, (262) 781-1500.