In 2013, Lemberg leadership took a hard look at the way the company was represented to the public and decided it needed a face lift. After all, Lemberg was growing. The company had acquired a few businesses and expanded services. The team embarked on a rebranding process that would take more than a year to complete.
Enter design and marketing firms, writers, and social gurus who advised on every aspect of the external representation of the company. In the end, Lemberg's branding/marketing committee changed not only the logo, but also the look of printed materials, website and even the way they "spoke" to the customers through these media.