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Anniversary Memory: Vintage Company Marketing Postcard that Doubled As a Recipe Card

February 16, 2018
E.V. Thompson

As we commemorate our 90th anniversary, images and stories from the past are unearthed. This marketing postcard was given to our president by Thomas Perra, Lemberg's former CFO. Notice that the address listed is from Lemberg's location on State Street in Milwaukee. What's interesting is that this postcard doubled as a place to share a favorite recipe for a previous administrator. On the back in penmanship of days gone by is a recipe for "Vinegar Torte." 

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vintage-recipe.jpg

Vinegar Torte

4 egg whites (beaten stiff with pinch of salt)
1 cup of sugar
1 bottle of cherries - fold into whites
1 cup chopped walnuts
1 T vinegar
1 cup flour - sifted

There are no directions beyond the ingredients list. It looks like the notes at the bottom may specify the type of flour (cake) and tin (sunshine) used for this recipe. It also notes that the recipe can be doubled.We'd love to hear from you if you attempt this recipe or have the rest of the instructions! Leave your comments below.


Have a photo from Lemberg's past to share? Feel free to upload using our form at the bottom of our anniversary webpage.