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Marquette University Straz Tower

This Marquette University Straz Tower sign project involved the repair and neon retrofit of brand channel-letter signage with LED lamps for better visibility and longevity. The project was challenging, with sign locations that were at a high level. A swing stage and extra precautions to protect foot traffic at ground level were required. The LED lamps retrofit left the university with signs that are more energy efficient and have more longevity. This saves the customer money, effort and time, plus the building signage is now brighter and more visible in its busy downtown location.

Project Features

  • LED Lighted Signs
  • Neon Retrofit
  • Channel Letters
  • Building Mounted Signage
  • High Rise Installation
  • Swing Stage
  • Secure Installation Site, Foot Traffic 
  • Energy Efficiency


Location: Milwaukee, WI

Industry: Multitenant Residential

Divisions: Signs

Project Type: Remodel/Expansion/Upgrade

Year Completed: 2015