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The Couture Milwaukee Digital Display

Lemberg Signs and Lighting provided installation services for a specialty digital display at the base of the multi-unit urban apartment high rise called The Couture Milwaukee.  The installation was done in bustling downtown Milwaukee amid high security restrictions in the area during the Republican National Convention held in the city in 2024. Sidewalk and traffic interruptions were arranged to keep the public safe during the install.

The Signs team successfully installed a multi-unit display made from fifteen different boards using a boom lift and crane. The finished digital display is 12.5 feet high by 102 feet wide, programmable for single or multiple messages and imagery. The display was engineered on a radius around the curved base of the building. Electrical and low voltage cabling and a complicated steel base structure were also required.

This project is a 2024 Wisconsin Sign Association Sign Design Award winner, first place - EMC category. 

Award-Winner

Project Features

  • Digital Display
  • Multi-unit
  • High Density
  • High Rise
  • Engineering
  • Low voltage cabling
  • Electrical wiring
  • Award

Details:

Location: Milwaukee, WI

Industry: Commercial

Divisions: Signs

Project Type: New Construction

Year Completed: 2024