Rogers Behavioral Health, Signs

Lemberg regularly serves Rogers Behavioral Health with electrical, data and sign services. In 2025, Lemberg's Signs and Lighting team designed and installed double-faced monument cabinet sign for the West Allis location on 102nd Street.  A design concept and mock-up images were first submitted for approval, giving the Rogers team a sense for the sign in situ.

Once the design concept was approved, the electrical power was pulled from the building out to the sign location and the 2 foot traditional masonry foundation was built using brick that matched the building. The new sign is illuminated and double-sided to be seen from traffic coming from both directions. It is roughly 54x48 inches in size and fabricated from a combination of weather resistant materials including aluminum, acrylic and vinyl. When mounted on top of the base, the sign stands about 6 tall by 5 feet wide.

The sign's illumination not only makes the sign very easy to see, it also creates a very ethereal feel that highlights the Rogers logo. The team and the customer were very pleased with the result, even used the word "amazing" to describe it.

In 2019 Lemberg Signs and Lighting assisted with the re-branding of the organization to Rogers Behavioral Health. The project included new signage to reflect new colors, image updates and logo, but used the existing sign footprint in order to reduce the cost to the customer. Learn more about how Lemberg serves Rogers here. 

Project Features:

• Monument Sign
• Illuminated Sign
• LED
• Electrical wiring
• Sign Design