Digital signs are also known as Electronic Message Centers (EMC) or Digital Displays. EMCs are the most flexible advertising and communication medium available today. They provide you the ability to advertise, promote and communicate your targeted messages to the local public.
They are used by schools, churches, restaurants, entertainment centers, auto dealers, shopping centers, hospitals, municipalities, banks, and more. Think of EMCs as always-on digital salespeople, who turn interest into sales with the perfect message at just the right time.
In this article, we’ll cover many of the key benefits of upgrading your existing outdoor or indoor signage with digital. There’s no limit to where and how you can implement digital signage to drive traffic and communicate important information to your target customers.
Digital Signs Offer Programming Flexibility
Message centers are beneficial to share frequently changing or updated information. Instead of displaying a static message, an EMC sign can be easily programmed to convey updated content weekly, daily or even more frequently.
Changes to your content can even be done automatically at set times of the day or week. Reaching your intended audience with a timely message has never been easier.
Setting up and programming an EMC may sound complicated, but the user interfaces are easy to understand. You’ll be able to create and transmit clear, creative messages using the fonts, colors, and graphics that match your brand and marketing purpose.
How Are Messages Sent to the Sign?
Today, digital message boards come with simple software any in-house content creator, contracted designer, or marketing professional can use to craft a message. Once created, the software connects to the sign (host) and transmits the message. The transmission can be done in a variety of ways. In addition, ongoing technical support and unlimited user training are often available to give you peace of mind and expert guidance.
The programming flexibility of message centers translates into increased engagement and improved aesthetics. For example, attention-getting colors, along with the ability to produce motion, photos, and more, are proven to resonate and be remembered (83% reader recall rate) by audiences over traditional signage.
Increased Visibility and Durability
Another reason to retrofit or upgrade traditional signage to digital is their increased visibility and durability characteristics.
“Electronic Message Centers can be integrated into new or existing signage and come in various resolutions to fit your budget, your location, and your message.” Article: Digital Signage Solutions
Brighter and Longer
Digital signage is made with light-emitting diodes or LEDs, which burn brighter than their incandescent, fluorescent, and neon counterparts. LEDs can create crisp, colorful, and vibrant images and text.
Not only will your message be brighter and more visible with an EMC, but signage with LED technology will last a long time and require less maintenance than any other illumination option. In fact, according to energy.org, LEDs last up to twenty-five times longer than incandescent bulbs. They consume less energy, too.
Higher Energy Efficiency and Lower Costs
While LED lighting carries a slightly more expensive upfront cost, they are a more attractive option for upgrading or retrofitting your business signage.
“Typically, the standard LED light can last up to 50,000 hours, which is conservatively estimated to equal 11 years of nighttime use. For business owners, this means lower maintenance costs on top of buying fewer light bulbs.” - LED Lighting: How Much Can I Save?
According to the article, LED Lighting for Business, there are numerous energy and cost-saving advantages to digital signage:
- They can cut your energy bill by a quarter or even a half.
- LEDs are less of a fire risk, which can lower your insurance costs.
- You can earn rebates through Wisconsin’s Focus on Energy program.
- They have much lower ongoing maintenance costs and bulb replacement expenses.
All this means you’ll enjoy a much better rate of return on investment than with other illumination options. In addition, with a long lifespan and a lower cost of electricity usage, LED message centers add up to significant cost savings over time.
Unmatched Marketing Power
When it comes right down to it, digital signage outperforms just about any other medium. For example, as reported in this article, “71-percent of people participating in studies conducted by Nielsen stated that they were more likely to notice digital billboard ads while traveling than online ads while working, browsing, social networking, or shopping. On the other hand, only 46-percent of people are actively engaged by television commercials.”
Marketing with digital signage makes good business sense for increasing engagement and sales because it offers:
- 24/7 advertising capability, so your messaging works even when you don’t.
- The ability to tailor your message instantly, so you can respond to change.
- Great versatility to handle color, animation, images, and video along with text.
- High advertising ROI at just 15 cents per thousand impressions.
- More durable and brighter light in cold temps, like in Wisconsin!
Are you ready to take advantage of all that digital signs have to offer over your current signage? It’s not hard to imagine what the programming versatility, stunning visibility, operating efficiency, and power of localized digital marketing can mean to your business.
Take the next step. Contact a Lemberg sign professional today to learn how to upgrade your current sign to digital.
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