There are many things to consider in determining whether incorporating a digital LED sign (also known as an Electronic Message Center or EMC) into your landscape is right for your business or organization.Read More
With so many design options, it’s easy to forget the basic reasons for a business sign. Recent studies by the Sign Research Foundation and the University of Cincinnati confirmed that signs can either draw or deter traffic and even infer the quality of your products and services.
In their annual BrandSpark/Better Homes and Gardens American Shopper Study, the University of Cincinnati (UC) surveyed over 60,000 United States consumers, ages 18-65+. In the survey, consumers revealed the effect of signage quality, the use of signage to infer quality and the usefulness of indoor and outdoor signage for new information. The study also examined the effects of good design and size on the legibility of signage.
Above all, the study reveals that regardless of age, gender or education level, most consumers take a pass on businesses with poor signage. Things like size, color, lighting, even surrounding visual distractions, all make a difference for passing motorists.
With all the visual noise, how do you create and implement a sign strategy that sets you apart but doesn’t turn off or confuse your audience?Read More
In advertising, knowing your audience is paramount to getting results. It’s part of creating the overall customer brand experience – the experience that leaves your customer with an impression that will either drive them to repeat or abandon their relationship with your product or service.Read More
When coaching our customers through the sign design and installation process, we find ourselves educating our customers about best practices in sign design and placement. What works on paper, may not be the best for a sign, after all. Here are a few simple yet important tips on what to look for in your next sign or Electronic Message Center (EMC).Read More
I ran into a sign industry business colleague the other day, let’s call her Sandra, who mentioned she was leaving her current position and moving to another state for a new opportunity. We talked a while about her new opportunity and about the reasons she would make such a move. After all, this was a woman with an established career and a family; moving to another state was no small decision. What she revealed was quite interesting and says a lot about the importance of culture and how we define an employment “deal breaker.”Read More
Business signs are essential, yet companies often fail to harness their power. A discreet sign will not only fail to garner the public's attention, but it will portray your business as behind the times.
Have you noticed key elements of your competitor’s business signs that have helped them stand out and get noticed?
By following these sign trends for businesses, you will be able to grab the public's attention and ensure a prospective or current customer never forgets your business.Read More
Whether you are launching a brand new location and need a new business sign or simply replacing the old sign for your business, several key factors must be addressed from conceptualization to installation. From the planning stages to final installation, every decision you make has the potential to affect your overall marketing strategy. Keep in mind these four considerations when choosing the location for an outdoor sign for your business.Read More