Know Thy Audience; Make Them Move

Posted by John Wachniak on Mar 26, 2019

In advertising, knowing your audience is paramount to getting results. It’s part of creating the overall customer brand experience – the experience that leaves your customer with an impression that will either drive them to repeat or abandon their relationship with your product or service.

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Anniversary Memory: Hard Hat History

Posted by E.V. Thompson on Jul 12, 2018

Your relationship with your hard hat should be a short one.

Throughout our 90th Anniversary year, we realize that the one thing that remains constant is change. From leadership and staff to our building and equipment, change requires us to be agile, innovative and sometimes simply compliant.That's especially true of the safety staple -- the hard hat.

Believe it or not, hard hats do expire. Just like any piece of equipment, safety equipment is consistently being upgraded as technology and materials get better. Located on the inside of your hard hat should be a manufacturer-stamped date which will be the date the hard hat was molded. Quick math tells you how long you should keep your trusty skull bucket.

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First Light On Some Favorite New Concepts In Lighting

Posted by Evan Hunt - Guest Blogger on Mar 21, 2018

The advancement of lighting technologies over the last few years can be compared to the internet craze that swept the country in the 1990's. It's all happening with incredible speed and breadth. 

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