How to Choose and Use Digital LED (EMC) Signage

Posted by John Wachniak on Jun 1, 2020

There are many things to consider in determining whether incorporating a digital LED sign (also known as an Electronic Message Center or EMC) into your landscape is right for your business or organization.

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Top 5 Tasks for Your Business Sign

Posted by John Wachniak on Apr 15, 2020

With so many design options, it’s easy to forget the basic reasons for a business sign. Recent studies by the Sign Research Foundation and the University of Cincinnati confirmed that signs can either draw or deter traffic and even infer the quality of your products and services.

In their annual BrandSpark/Better Homes and Gardens American Shopper Study, the University of Cincinnati (UC) surveyed over 60,000 United States consumers, ages 18-65+. In the survey, consumers revealed the effect of signage quality, the use of signage to infer quality and the usefulness of indoor and outdoor signage for new information. The study also examined the effects of good design and size on the legibility of signage.

Above all, the study reveals that regardless of age, gender or education level, most consumers take a pass on businesses with poor signage. Things like size, color, lighting, even surrounding visual distractions, all make a difference for passing motorists.

With all the visual noise, how do you create and implement a sign strategy that sets you apart but doesn’t turn off or confuse your audience?

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Know Thy Audience; Make Them Move

Posted by John Wachniak on Mar 26, 2019

In advertising, knowing your audience is paramount to getting results. It’s part of creating the overall customer brand experience – the experience that leaves your customer with an impression that will either drive them to repeat or abandon their relationship with your product or service.

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My experience in the ISA Elite Class

Posted by Zach Wenger on May 31, 2018

It’s difficult to put into words how great of an experience the ISA Elite program, and the ISA (International Sign Association) Sign Expo in general was because I don’t think there’s a word that would suffice. Boarding the plane in Milwaukee, I was a bit nervous because I had no idea what to expect. I had never been to an expo before, let alone part of an elite group. After meeting everyone and seeing the show floor, all of those nerves went away.

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First Light On Some Favorite New Concepts In Lighting

Posted by Evan Hunt - Guest Blogger on Mar 21, 2018

The advancement of lighting technologies over the last few years can be compared to the internet craze that swept the country in the 1990's. It's all happening with incredible speed and breadth. 

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What You Need to Know Before Creating a New Business Sign

Posted by John Wachniak on Mar 9, 2018

When coaching our customers through the sign design and installation process, we find ourselves educating our customers about best practices in sign design and placement. What works on paper, may not be the best for a sign, after all. Here are a few simple yet important tips on what to look for in your next sign or Electronic Message Center (EMC).

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What is it like to be on a Swing Stage?

Posted by E.V. Thompson on Oct 6, 2017

On the job with our sign installers

Most of the time you don't see them. You see their machines, their partners, their barricades, but you don't often see THEM. They are the ones harnessed high above the ground, to buckets and ropes and platforms.

They are the high rise sign installers

Like their counterparts who keep windows sparkling and who construct tall buildings, the high rise installers are a special breed of skill, talent and guts.

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When is a Sign not just a Sign?

Posted by Ramona Marenda on Mar 10, 2017

Many people are of the mindset that signs are “just signs.” After all, what does a sign have to accomplish other than say who you are as a company?  Let’s consider that for a minute: a sign tells WHO YOU ARE.  Just as your daily wardrobe is a reflection of who you are personally, your business sign is a reflection of your brand. And that, as any marketer will tell you, is when a sign becomes more than “just a sign.”

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Do a Double Check Now, Upgrade Later

Posted by Tim Hagen on Dec 27, 2016


Now that the weather is cold, outdoor electrical work is tricky. Holiday lighting is done for this year, but it’s a perfect time to consider next year’s display.

Whether you own a business, manage a property or just want great exterior lighting for your home, having the right electrical outlets can make or break your outdoor lighting and décor. Here are four things to consider as you move through your 2016 holiday set-up and take-down.

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LED Sign and Lighting Technology: A Good Investment

Posted by John Wachniak on Jul 22, 2016

We’ve seen an increase in the number of businesses retrofitting neon signs with LED lights. Others are integrating LED electronic message centers into their traditional signage. Here’s what might be behind the decision to upgrade.

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