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Milwaukee Bucks Parking Structure & EMC

Lemberg was awarded the electrical construction of this secured, 1200-car parking facility that serves the downtown Milwaukee and is located on the corner of 6th and McKinley streets in the "Deer District," home to the Milwaukee Bucks professional basketball team. The project included lighting throughout the multilevel garage, lighting controls, card access, electric vehicle (EV) charging station electrical service, and fire alarm systems. 

Lemberg's Signs and Lighting team was awarded the installation of a multi-pane Electronic Message Center (EMC) unit on the curved surface of the a new parking garage which served a busy downtown entertainment district in Milwaukee.  The EMC faces a busy intersection and is highly visible allowing the customer an easy marketing tool that can handle dynamic messaging and visuals.

The team also installed the "Fear the Deer" photo-opportunity sign in the plaza outside the main entrances of the Fiserv Forum. 

Project Features

  • Digital Electronic Message Center (EMC)
  • High Density, Urban Location
  • Custom Design
  • Lighting
  • Lighting controls
  • Fire alarm
  • Card access
  • Electric Vehicle (EV) Charging Station Service


Location: Milwaukee, WI

Industry: Arts/Entertainment

Divisions: Signs, Construction, EnTech

Project Type: New Construction

Year Completed: 2018